Selenite Beauty, a new clean beauty and wellness boutique, opens in South End

Local Charlotte Retailers
Photos by Kyo H. Nam

Now open in South End, Selenite Beauty is a new kind of clean beauty and wellness boutique by founder and CEO Tiffany Mielnik Parrish.

The Inspiration Behind Selenite

Inspired by her own health journey of misdiagnoses and chronic pain since childhood, Tiffany knew that her years of suffering and frustration had to end. On a mission for answers, she shifted her focus. She began to look at functional nutrition, which then led to research on the products she used every day. She researched those she used in her home, and eventually on her body. While finding answers took a long time, she was surprised at just how simple the answer could be.

Selenite Beauty, Charlotte Wellness
Selenite Beauty, Charlotte Wellness

“The Environmental Working Group estimates that each day, American women use an average of 12 personal care products. These products contain126 different chemicals. American men use an average of six personal care products daily containing 85 different chemicals. That’s a lot of chemicals our bodies are trying to process. It can impact our health!” explains Tiffany.  “If I’m going to analyze what I put in my body, I certainly should analyze what I put on it as well.”

Selenite Beauty, Charlotte Wellness
Selenite Beauty, Charlotte Wellness

 

Selenite’s Goal

Their goal is to keep clean beauty and ingredient transparency at the forefront, Selenite Beauty carries 30-plus high-quality, carefully curated brands. Their products range from cosmetics and skincare to supplements and wellness accessories. These products aim to reduce negative signs on the skin. Their products help with everything from redness and inflammation, to scarring. Their goal with all of their products is to promote overall wellness. And, of course, Selenite crystals will be displayed around the store (one of the only crystals that removes negativity).

They have taken all of the guesswork out of finding high-performing, non-toxic products. After all, they have done all of the research for you. This includes reviewing the full ingredient list of every product to ensure each is free of harmful elements. This helps their customers shop comfortably and confidently.

Selenite Beauty, Charlotte Wellness
Selenite Beauty, Charlotte Wellness

“My hope is that Selenite Beauty can become a community for people to learn and exchange ideas. We want to be a place for people to come together on their journey to a better, healthier life. Whether that journey is only beginning or is years in the making, every customer who shops with us will leave with a positive change,” says Tiffany.

Look forward to events at Selenite too. They plan on brand takeovers and product deep dives/demonstrations. Their wellness gatherings will be on topics such as collagen and gua sha techniques. They also plan on author visits and collaborations with local studios and business to bring other aspects of health and wellness to their customers.  Selenite Beauty is a place to come together to learn, shop, experience positive changes, and seek new methods of health and healing. They will always have passionate and knowledgeable staff on hand for a personalized experience, in addition to the convenience of their online store: www.selenitebeauty.com.