What were you doing before design or have you always been in the industry?
I’ve been working in the interior design industry since I was a teenager when I started as an intern organizing fabric memos. As a child, I would rearrange the furniture in my bedroom frequently. My mother is a very talented artist so I had some early lessons in color theory playing with her paint. Ive always been naturally drawn to the field. For as long as I can remember I have wanted to have my own interior design business.
Why did you want to be involved in the design industry?
I love both the creative and business sides of the industry. Its a great fit for me. I have always wanted to make spaces look good, but most importantly, rooms need to function well.
Are you formally trained and educated or are you self taught?
I am a graduate of the New York School of Interior Design and a nationally licensed interior designer.
What were the major inspirations for the work that you do?
I am inspired by architecture when I travel. Whether its modern design in Shanghai or traditional European architecture in Copenhagen, it is all influential to me.
Who do you look up to in the design industry?
I look up to Bunny Williams. She has had a great career. She can design in both traditional and more modern styles. Being able to design in a range of looks is important to me because everyone is different and needs a unique look.
Describe your design process from beginning to end?
We work with clients on renovations, house builds, full-scale interior design and individual room design. We start the process with floor plans and architectural drawings, design the spaces for the client and end with an installation. I don’t repeat fabrics or furniture so each client gets their own custom design.
What has been your biggest achievement in the design industry?
My biggest achievement was passing the NCIDQ, which is a multi-day national licensing test for residential and commercial work. One of our projects was also recently published in Better Homes and Gardens magazine. It’s a big achievement for me to have been published on a national level.
What is the most challenging experience you have encountered?
Fortunately, we have great clients and a solid process that keeps things moving smoothly. However, bad weather during large installations can be a little stressful.
What do you like the most about your work and what do you dislike the most?
I enjoy enhancing the clients quality of life through design. My favorite part is seeing their reaction after we’ve installed. I dislike it when my office internet goes out!
Where do you see yourself in the future?
I’d like to continue working on residential projects and grow on the commercial side of design.
How would you classify your work?
Classic, tailored, functional and sophisticated.
How has Charlotte received your work and influenced your field?
My work has been well received here and my business has grown a lot. I’ve been fortunate to have great clients with whom I collaborate but who also appreciate what I do.
What is your favorite book?
I cant pick a favorite, but I enjoy any book on British or Russian history.
Could you imagine yourself doing anything else?
[If I wasn’t designing] I would be a travel writer or an architect.
What is your favorite quote?
Simplicity is the ultimate sophistication. Leonardo DaVinci
What advice would you give to someone wanting to pursue a career in design?
I would encourage [them] to get a degree in interior design, or at least start taking some classes. [Education] is the most important part of wanting a long term and diverse career in the field.
FOR A BIT MORE INFO: www.lauracaseyinteriors.com
