At Donald Haack Diamonds, design is personal. This high-end jewelry store, now located in SouthPark after 15 years in Uptown Charlotte, puts as much effort into getting to know their customers as they put into designing their products.
The Donald Haack staff tracks customer wish lists and familiarizes themselves with customers’ styles. As a result, they are able to offer highly personalized recommendations and custom design birthday gifts, anniversary gifts, and more with the recipient in mind.
In fact, the majority of clients are either repeat customers or referral customers. “When our buyers are proud of their purchases and the receiver is happy with the gift, they tell their friends and family,” explains Julie Haack.
How to Start and Build a Jewelry Collection
The key to starting a quality jewelry collection is to invest in well-made and fairly priced pieces. Well-made pieces will not just hold their value, but often they increase in value over time, especially diamonds, which should be well-cut, higher color, higher clarity, and have a large carat weight.
Donald Haack Diamonds also knows that the value of a piece of jewelry extends beyond its monetary worth. “Jewelry is not just about finding a well made piece for a fair price,” says Julia. “The factor that makes jewelry so special is the reason why it’s purchased – love, anniversary, birthday, graduation, promotion, babies…all the important things we celebrate in life. When gifted with a jewelry item, you remember that occasion each time you put it on.”
“The factor that makes jewelry so special is the reason why it’s purchased – love, anniversary, birthday, graduation, promotion, babies…all the important things we celebrate in life.”
Customers can expect to have a lifelong relationship with Donald Haack Diamonds, since the company offers to clean or refurbish any original piece once each year, free of charge. Besides that, Donald Haack Diamonds only works with designers they know and trust, designers that offer top tier workmanship and quality. Customers quickly learn to trust that, whether they’re purchasing a custom design, Donald Haack original, or retail piece, they are investing in something that will last lifetimes. Of course, any piece may need design updates as fashion evolves. That’s why Donald Haack also offers redesigns, ensuring that pieces can carry on in the family, generation after generation.
From engagement rings to fashion jewelry, the selection at Donald Haack Diamonds is for the discerning shopper seeking original pieces or quality-made, classic jewelry to add to their curated collections.
Tips for purchasing fine jewelry
- Know your jewelry.
- Purchase from a jeweler you trust. Is the business a member of the Better Business Bureau? Do you know who the owners of the business are?
- When possible, purchase from a local jeweler. Find someone who supports your community and keep your cash in the local economy.