Noble Food & Pursuits is Shifting Focus To Feed The Hungry

noble smoke
Jim Noble

Noble Food & Pursuits is the restaurant group behind Rooster’s Wood-Fired Grill, Noble Smoke, Bossy Beulah’s, Copain, and The King’s Kitchen. It is helmed by Chef Jim Noble, who announced that it has shifted its focus from “food” to “pursuits.” They are doing this in an increased effort to feed the underserved and homeless populations in Charlotte amid COVID-19 crisis.

The Name

Explains Chef Noble, owner and founder of Noble Food & Pursuits, “We chose our name so that we could always keep our dual focus right in front of us. Our team takes great pride and finds real joy in serving guests at our restaurants. But our most important pursuit has always been helping those less fortunate in the community.”

The Goal

The organization aims to provide high-quality, well-balanced meals to those in need. It requires an average of $7 per meal in order to do so. Through the ongoing efforts of King’s Kitchen and the Charlotte-Mecklenburg Dream Center, it is already serving 600 of these each day. It is hoping that increased donations will enable them to serve upwards of 2,000 meals per day.

The tax-deductible donations, which can be made online, will be used to provide meals to young children, teenagers, adults, families, and the elderly. Because many other community groups are serving breakfast and lunch, Noble Food & Pursuits has chosen to focus primarily on meals at dinnertime to fill that critical gap. Staff and volunteers deliver these meals directly to those in need, eliminating the need for recipients to travel in order to eat.

Noble Smoke

The Dream Center

The Charlotte-Mecklenburg Dream Center formed in 2014. This was just four years after restaurateur Jim Noble opened his non-profit restaurant concept, The King’s Kitchen. Profits and proceeds from The King’s Kitchen go toward feeding the poor. It also helps with operations of the on-site job-training and life-skills development program at the restaurant. Those interested in making a donation can do so by visiting