Nestled in the North Carolina High Country, just minutes from the storied Blue Ridge Parkway, Blue Ridge Mountain Club (BRMC) spans more than 6,000 acres between the charming mountain town of Blowing Rock and the vibrant college town of Boone. Long-range views stretch for fifty miles in every direction, ridgelines roll endlessly toward the horizon, and pristine forests remain carefully preserved. All told, families choose BRMC for its privacy, its sweeping mountain vistas, and the rare chance to live in a pristine setting. However, what keeps them here is the sense of community.
A New Vision at the Blue Ridge Mountain Club With Marcus Smith
Recently, Blue Ridge Mountain Club entered a new chapter. Charlotte entrepreneur Marcus Smith acquired the community with a vision to establish BRMC as one of the Southeast’s premier lifestyle destinations. Known for his ability to blend innovation with tradition, Smith’s leadership signals a
thoughtful expansion that protects the land’s natural beauty while elevating the luxury experience. His goal is to preserve what makes BRMC authentic while shaping it into a legacy community for generations to come. This chapter is only the beginning. Smith’s vision for BRMC will be revealed further in an upcoming issue.
A Village Above the Clouds
At the center of life at Blue Ridge Mountain Club is Watson Gap Village, the community’s hub and gathering place. Lookout Grill delivers fine dining with panoramic views, Ascent Wellness & Fitness offers everything from yoga studios to massage therapy to saunas, and Jasper House provides a soaring space for celebrations, events, and gatherings. Residents quickly discover that living at BRMC means never needing to leave the gates for dining, wellness, entertainment, or connection. The lifestyle centers on ease and elegance, designed for those who want nature at their doorstep without sacrificing comfort.
The Blue Ridge Mountain Club Connects
Blue Ridge Mountain Club is more than its amenities. It is the spirit of connection the community fosters. Neighbors cross paths on the trails, linger over dinner at Lookout Grill, share a morning workout at Ascent, or sit together and enjoy the view at the beloved and private Dugger Mountain Overlook. There are shared spaces all over the community. As a result, it’s easy for conversations to flow and friendships to grow, turning neighbors into a true community.
A Landscape for Adventure at the Blue Ridge Mountain Club
Part of BRMC’s magic lies in stepping outside. With more than 6,000 acre of High Country wilderness to explore, residents enjoy private access to hiking trails, mountain streams for fishing, and rugged UTV routes that wind through the ridgelines. The famed Blue Hole waterfall and swimming pool is deep within the community, a hidden jewel only owners can reach. This untouched natural pool is surreal, while the pool experience at The Meadows, a beautiful neighborhood within the community, is expansive and luxurious. Surrounded by mountain views, it is a retreat designed for both leisure and activity. Pickleball courts, outdoor fire pits, and spacious lounge areas make this corner of the community feel like a resort in the mountains, the perfect balance of wilderness and comfort.
A Community Rooted In Legacy, Built for the Future
The High Country has long drawn those seeking sanctuary in the mountains. From the Watson family in the 1920s to today’s families building modern mountain homes, this land carries a heritage of retreat and renewal. Blue Ridge Mountain Club continues that tradition, offering residents a rare balance of independence and belonging, wilderness and refinement.
The High Country Advantage
Location is another hallmark of BRMC’s appeal. Just minutes from Blowing Rock and Boone, it offers easy access to both small-town charm and modern conveniences. Weekend getaways to Charlotte are under two hours away. Furthermore, multiple regional and international airports keep the community connected to the Southeast and beyond.
The Invitation
In short, Blue Ridge Mountain Club is a place you come home to. From expansive mountain views to carefully crafted amenities, from the quiet of preserved nature to the energy of Watson Gap Village, BRMC offers a lifestyle unlike anywhere else in the High Country. With its next chapter unfolding under Marcus Smith’s leadership, this is more than a community on the rise. It is a legacy in the making.
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