Selenite Beauty, a new clean beauty and wellness boutique, opens in South End

Selenite Beauty
Photos by Kyo H. Nam

Now open in South End, Selenite Beauty is a new kind of clean beauty and wellness boutique by founder and CEO Tiffany Mielnik Parrish.

Inspired by her own health journey of misdiagnoses and chronic pain since childhood, Tiffany knew that her years of suffering and frustration had to end. On a mission for answers, she shifted her focus on functional nutrition, which then led to research on the products she used every day in her home, and eventually on her body. While finding answers took a long time, she was surprised at just how simple the answer could be.

Selenite Beauty

“The Environmental Working Group estimates that each day, American women use an average of 12 personal care products containing 126 different chemicals. American men use an average of six personal care products daily containing 85 different chemicals. That’s a lot of chemicals our bodies are trying to process, and it can impact our health!” explains Tiffany  “If I’m going to analyze what I put in my body, I certainly should analyze what I put on it as well.”

Selenite Beauty

With keeping clean beauty and ingredient transparency at the forefront, Selenite Beauty carries 30-plus high-quality, carefully curated brands with products ranging from cosmetics and skincare to supplements and wellness accessories. These products aim to reduce negative signs on the skin like redness, inflammation, and scarring, and to promote overall wellness. And, of course, Selenite crystals will be displayed around the store (one of the only crystals that removes negativity).

They have taken all of the guesswork out of finding high-performing, non-toxic products by doing all of the research for you. This includes reviewing the full ingredient list of every product to ensure each is free of harmful elements, so that their customers can shop comfortably and confidently.

Selenite Beauty

“My hope is that Selenite Beauty can become a community for people to learn and exchange ideas…to be a place for people to come together on their journey to a better, healthier life. Whether that journey is only beginning or is years in the making, every customer who shops with us will leave with a positive change,” says Tiffany.

Look forward to events such as brand takeovers, product deep dives/demonstrations, wellness gatherings on topics such as collagen, gua sha techniques, author visits, and collaborations with local studios and business to bring other aspects of health and wellness to their customers.  Selenite Beauty is a place to come together to learn, shop, experience positive changes, and seek new methods of health and healing. They will always have passionate and knowledgeable staff on hand for a personalized experience, in addition to the convenience of their online store: www.selenitebeauty.com.