In 2020, Tiffany Mielnik Parrish opened Selenite Beauty in the heart of bustling, historic South End. Her mission was always to create a beautiful, inviting space focused on educating and uplifting customers about beauty and wellness. Selenite Beauty rapidly became a destination providing safe, effective alternatives to the harsh products on most store shelves. In 2022, Tiffany unveiled the missing piece. She officially opened The Spa at Selenite in the upstairs of her Camden Road beauty boutique.
It’s a cozy, modern-meets-vintage escape from the busy South End streets, and the experience is truly that of holistic wellness. In perfect keeping with the name, The Spa at Selenite will embody all that the selenite crystal is said to: healing, peace and calm, mental clarity, and well-being.
You can visit The Spa for guided meditation or a facial, sound healing, one-on-one yoga, or a lash lift. Tiffany herself will continue to manage day-to-day operations of the retail store, e-commerce, and the spa.
Black Dove Interiors helped create Tiffany’s airy, luxe vision, while Fine Grit crafted custom cabinets and a modern built-in sofa. Expect an earthy ambiance with Parisian-inspired tile, Spanish-inspired niche walls, modern rounded columns, vintage artifacts, and limewash paint.
“Sometimes professional high-grade treatment spaces can feel cold, intimidating, and uncomfortable,” Tiffany explains. “We’ve created The Spa at Selenite to be luxurious and relaxing while still providing results-driven services… it’s the perfect balance between holistic relaxation and professional-grade treatments.”
The Face of the Business
Indeed, Selenite is not your average spa experience. While you’ll find aesthetic services like waxing, sugaring, and brow and lash treatments, the primary focus is on high-touch, customized facials. Facial services include a buccal massage facial (a hard-to-find internal deep tissue face massage technique targeting the jaw and lymph), oxygen facials, and microcurrent. In addition to aesthetic services, Tiffany’s team will also offer wellness services. These include one-on-one or two-on-one guided meditations, reiki, guided yoga sessions, and massage therapy. The wellness room is available to book on its own. It is perfect for anyone looking for a quiet escape to practice or simply unwind.
“Opening a spa has always been on the roadmap for Selenite since the very beginning,” Tiffany says. “We knew we wanted to bring our community immersive experiences ranging from educational classes to full aesthetic services. The spa was a natural next step that allows us to bring our customers personalized skincare and wellness experiences for the mind and body.”
The Spa at Selenite is an extension of the downstairs retail space. So the same ingredient screening process applies to the products Tiffany’s service providers rely on.
Facials are at the heart of The Spa. Tiffany explains that consistent facials are an excellent way to deeply treat the skin. Expect clean beauty brands like Osea, Kypris, and Josh Rosebrook, with Eminence Organics as the main spa product line.
The emphasis on going beyond external care was very intentional: Mental health and stress management will be used at The Spa at Selenite, and every service includes a signature Selenite opening ritual to cleanse negative energy and promote total mind/body relaxation. The holistic estheticians are on hand to help clients establish a routine that will work long-term, while considering various lifestyle factors, like stress or lack of sleep.
“We wanted to bring a unique point of view and aesthetic to Charlotte,” Tiffany says. “It’s so easy to get wrapped up in hustle culture, especially in our society that rewards overworking. We want to provide people with a place where they can rest, relax, and reduce stress to help them be a better version of themself when they leave our spa. All in all, we want to make a healthy and balanced lifestyle more attainable for the members of our community.”
The Spa at Selenite will offer options for monthly membership that include a discounted monthly facial and 10% off additional services and products at Selenite Beauty. The wellness room is available to book for anyone who is looking for a quiet place to hit pause and reflect, and intimate, 1-on-1 or 2-on-1 yoga/meditation sessions are options for beginners just scratching the surface or for seasoned meditators looking to dive deeper into the practice.