West Elm opens in South End at Atherton Mill

International design and lifestyle brand West Elm will open its second Charlotte location in the Atherton Mill development on Thursday, November 14 at 10 a.m. West Elm will host a grand opening celebration open to the public the evening before, on November 13. The West Elm Atherton Mill location will host regular events, pop-ups and workshops led by local small business leaders to foster community and connect creatives.

West Elm Opens In South End At Atherton Mill — West Elm’s exclusive holiday assortment

The new South End location at Atherton Mill

The new 11,000+ sq. ft. location will showcase West Elm’s exclusive holiday assortment alongside its collection of original, modern home decor and accessories. Highlights from this year’s holiday collection include chic home accessories designed to transform any space for the holidays such as cozy faux fur throws, embroidered holiday pillow covers, a wood advent calendar and a variety of plush animal ornaments, with proceeds benefiting the ASPCA®. Whether decorating for the holidays or styling all year round, customers can visit West Elm Atherton Mill for free interior design services from the Design Crew team. To set up your consultation, make an appointment in-store or online at WestElm.com.

And You’re invited to the West Elm Atherton Mill Grand Opening Party!

We’ll be there too!

Stop by and meet the West Elm Charlotte team on Wednesday, November 13, when neighbors, friends and the community are invited from 6 – 8 p.m.:

Enjoy special discounts, specialty cocktails (must be 21 to participate) by Johnnie Walker, and bites served up by local vendors.
Shop for a good cause! West Elm has partnered with Sustain Charlotte, a local nonprofit that informs and empowers residents to address sustainability challenges in the region.
RSVP at: https://westelmcharlottegrandopening.splashthat.com/

Support local with North Carolina Artists will be featured in West Elm’s LOCAL Program

Customers can also shop products made in Charlotte as part of the West Elm Charlotte LOCAL assortment. In 2014, West Elm set out to empower local artists and makers with its LOCAL program by offering small businesses retail space to sell and market their specialty products.

West Elm Atherton Mill will feature these North Carolina- and regionally based artists and makers:

Bajari: Minimalist metal jewelry featuring geometric designs handcrafted in Charlotte.
Good Juju Herbal: Natural soaps for both people and pets made in Chapel Hill.
Made by Kippen: Minimalist, neutral planters and naturally-scented candles made in Charlotte.
Roses and Azalea: All-natural organic beauty and hygiene products made in Charlotte.
Shannon Newlin: Vibrant floral designs and local scenes painted in Charlotte.
Wildly Urban: Hand-crafted air plant designs and wood goods in Rock Hill, S.C.