Known in the beverage industry as the State of Southern Beer, North Carolina is home to more craft breweries than any state east of Texas and south of Pennsylvania. As the brewery and distillery industries are moving ahead at full speed, local beverage companies are setting the pace with innovative and modern technologies.
Charlottes own Deutsche Beverage Technology [DBT] is a global brewery, distillery, and winery equipment supplier headquartered in its cutting edge South End showroom. DBT designs systems for established breweries and offers consulting for upcoming and expanding breweries. Through their increased success and growth in recent years, they have acquired partnerships with major distributors like Columbia and Siemens.
Though their business extends all over the world, the primary focus of DBT is on local North Carolina breweries and distilleries. They are independently owned and do not hold ties to bigger beverage corporations, meaning they can bring state-of-the-art equipment to smaller breweries and distilleries and still maintain a personal relationship with them. “We’re here to help just about anybody in the industry,” says Cameron Cane, president of Deutsche Beverage Technology. ”But our niche is definitely the smaller, craft industry.”
One of the aspects of DBT that sets it apart from the rest is the ability to consult with people who have a vision and need a plan. “The consulting end of what we do is a big part of our business,” says Cane. ”We go through a full design process with [our clients].” What does that entail, exactly? ”We bring [our clients] into our showroom and get a feel for what their needs are. Then we try to design not just equipment, but a brewery as a whole, that will meet their exact production needs.”
DBT offers a full line of products and services, from kegging and bottling equipment to water filtration equipment, and each product is custom-made for the needs of the individual brewery. ”None of our equipment is sitting on a shelf anywhere. Everything we do is 150% custom. The systems are built for brewers, by brewers,” says Cane.
”Whatever [our clients] wildest dreams are, we are here to make that a reality.”
Their pristine South End showroom features examples of a wide variety of their offerings including boilers, chillers, kegs, and much more shimmering stainless steel, world class equipment. It is the perfect setting for clients to really see the entire scope of what DBT can do and get an idea of what equipment they need and how to design or expand their brewery.
While larger beverage corporations have dominated the industry, smaller companies like Deutsche Beverage Technologies have found innovative ways to compete and satisfy the needs of the expanding craft brewery market. One of the ways they do this is by ensuring exemplary customer service by continuing to lend a helping hand to each and every client through the entire process and throughout the life of their products. The importance of having a close relationship with their clients is stressed daily to ensure that the customers have a happy experience. “Even once the install is finished, you still wont get rid of us,” Cane promises.
DBT offers full training with all their products, including a detailed guide on how to operate their state-of-the-art user interface, unique to DBT, which allows clients to control an entire brewery from one computer screen. As far as the fun factor goes, these guys are having a blast doing what they love. They put in the hours to brainstorm, innovate, and push Deutsche Beverage Technologies further every day.
”We love it,” says Cane. ”We love the industry, and cant wait to keep growing with it.”
For a bit more info: www.deutschebeverage.com
