Diamonds Direct in Charlotte is a worldwide leader in diamond sourcing and consumer education. They’ve announced a new partnership with local creator Mignonne Gavigan. Her signature styles include embroidered and beaded scarf necklaces, meaningful charms, and decadent statement earrings.
Both Diamonds Direct and Mignonne Gavigan are proud to have their roots in Charlotte, NC. The collaboration was born from both brands’ love for quality, design and their shared origins!
The Collection
Charlotte-born and now nationally known, Diamonds Direct and Mignonne Gavigan have similar backgrounds and growth trajectories. On top of the origin story, both brands also have a shared ethos of creativity and self expression.
“I felt an immediate connection to Diamonds Direct Charlotte and their team. Coming from Charlotte myself, it’s truly special that we can celebrate the story of Mignonne Gavigan with Diamonds Direct,” says Maggie Gavigan, founder of Mignonne Gavigan. “The two brands are beautifully blended. The design ethos of Mignonne Gavigan marries so well with the luxury and craftsmanship of Diamonds Direct. It’s the perfect next step to introduce fine jewelry to our customers.”
Through this collaboration, Gavigan hand selected pieces from the Diamonds Direct Charlotte fashion collection.
About Diamonds Direct
Diamonds Direct is one of America’s largest and most successful jewelry companies with 27 locations in the U.S. Each location offers loose and mounted diamonds. Plus, you can find a multitude of engagement ring mountings by America’s top designers. Additionally, DD offers diamond and gemstone fashion jewelry, wedding bands, pearls and much more.
The company ensures all diamonds are ethically sourced via the Kimberly Process. They are responsible for over one million dollars raised annually for local philanthropies and cultural organizations critical to their surrounding communities. Visit the Diamonds Direct Charlotte location on Sharon Road in SouthPark.
About Mignonne
Mignonne Gavigan has been a pillar in the fashion jewelry space since 2014 with her whimsical, eccentric pieces that make a statement.
After graduating from Parsons Paris and working in the apparel industry, she launched the Mignonne Gavigan collection. With partners all over the world, Mignonne’s design approach stems from her love of art, nature, architecture, and textiles. She creates modern designs, informed by 100-year-old heritage techniques. Signature styles include embroidered and beaded scarf necklaces, beaded earrings, and more.
See the Collection for Yourself
The curated collection is available both on diamondsdirect.com/mignonne-gavigan and mignonnegavigan.com and will be showcased in select showrooms across the United States. “The Edit” will be available starting October 25th through the end of the year.
